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BlogHow Much Should You Spend on Digital Video?

How Much Should You Spend on Digital Video?

We all know that video is growing rapidly as a way to reach, educate and influence target audiences and stakeholders. How much should you invest in your digital video?

The quick answer is a lot more than last year. In the chart from eMarketer, you can see that the forecasted share of total spending is high, but only 18% at the high and 1.5% at the low.

To me, this is low. Also surprising is that retail is leading the way in percentage of budget. With a shift in e-commerce and contactless sales, video is a powerful medium as close to a personal call as you can get. Video has so many uses in social media, on websites and in email that you must have all your key products covered with information videos and sales videos.

So how much should you spend? We’d like to see allocated 15% to 20% for collecting video storytelling. This budget should be spread out over the year so you spend money and effort each month on telling great stories.

Written by:

With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.