The Baurdi Customer Service Experience
We are all quick to point out that a poor customer service experience kills branding, but here is a good experience that just blew me away in its simplicity and personalization.
I bought a new wallet through a Facebook ad (see, Facebook ads do work). The interface worked fine. I ordered the wallet, and then I got an email I was not expecting: It was a video email from Brett, the founder of Baurdi. He was holding my actual package in the video and thanked me for the order and told me when it would ship. In the package was a brand statement that the reason Brett personally packages and ships each order is to guarantee I have the best experience possible. Wow.
By the way, I love the wallet (5 stars), but I really love the experience (10 stars), which I share every time I have the opportunity — like right now. In this high-tech age, some are using high tech to deliver higher levels of personalization. That experience has made all parts of the journey (advertising, buying, anticipating and receiving the product) work so well. Let’s give Brett a hand.
And let’s give him a shoutout: See the leather wallets at www.baurdi.com. Tell Brett Ehresmann that Mark sent you.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.