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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact
logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact

April 2021

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Journey mapping session notes at AMPERAGE Marketing
Blog

5 Surprises We Found Journey Mapping for Clients

AMPERAGE Marketing & Fundraising has led journey mapping and sales funnel exercises for healthcare, education, nonprofit and B2B clients. We’ve noticed a few trends that surp

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By Erin Bishop
April 20, 2021
0 Comments
MGM Logo Comparison
One-Minute Marketer

Don’t Modernize the Brand Out of Your Logo

There is a spate of logo remodels going on across the country. And rightfully so: Many logos just don’t work in an internet environment like mobile or on an app. One company

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By Mark Mathis
April 19, 2021
Fundraising

The Resurgence of Direct Mail

Last month, we shared how creativity and flexibility helped many AMPERAGE clients continue to raise funds last year in spite of Covid-19 and other global concerns. In this Fundrais

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By Melissa Pence, CFRE
April 15, 2021
0 Comments
One-Minute Marketer

Time Is But a Stream I Go a-Fishing In

My apologies to Henry David Thoreau, but this seems appropriate as more of us are fishing in streams of content, spending time trying to find a good show or movie to watch. And you

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By Mark Mathis
April 15, 2021
Slime Cannons for NFL Game
One-Minute Marketer

It Doesn’t Feel Like Football Season, But the Big Negotiation Game Is on TV

You may have missed last season’s NFL playoff game on Nickelodeon. It was between the New Orleans Saints and the Chicago Bears. It featured slime-filled graphics on the field wh

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By Mark Mathis
April 12, 2021
With Ben Z Top of Mind, Alphas Are Just Entering the Public Consciousness
One-Minute Marketer

What Do You Know About Generation Alpha?

After boomers and millennials, the generational names are getting less descriptive and certainly less original. It seems like it is a race to see who can name the next generation t

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By Mark Mathis
April 8, 2021
Baurdi Video to Mark
One-Minute Marketer

The Baurdi Customer Service Experience

We are all quick to point out that a poor customer service experience kills branding, but here is a good experience that just blew me away in its simplicity and personalization. I

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By Mark Mathis
April 5, 2021
Rear view of man with note on his back that says "Kick Me"
One-Minute Marketer

Imagine If You Had to Give a 100-Day Press Conference on Your Accomplishments

Today is April Fools Day. Sorry, no jokes. The only joke about right now is that an infinitesimal amount of people are still working on their New Year’s resolutions. Plus, this i

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By Mark Mathis
April 1, 2021

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