5 Surprises We Found Journey Mapping for Clients
AMPERAGE Marketing & Fundraising has led journey mapping and sales funnel exercises for healthcare, education, nonprofit and B2B clients. We’ve noticed a few trends that surp
Don’t Modernize the Brand Out of Your Logo
There is a spate of logo remodels going on across the country. And rightfully so: Many logos just don’t work in an internet environment like mobile or on an app. One company
The Resurgence of Direct Mail
Last month, we shared how creativity and flexibility helped many AMPERAGE clients continue to raise funds last year in spite of Covid-19 and other global concerns. In this Fundrais
Time Is But a Stream I Go a-Fishing In
My apologies to Henry David Thoreau, but this seems appropriate as more of us are fishing in streams of content, spending time trying to find a good show or movie to watch. And you
It Doesn’t Feel Like Football Season, But the Big Negotiation Game Is on TV
You may have missed last season’s NFL playoff game on Nickelodeon. It was between the New Orleans Saints and the Chicago Bears. It featured slime-filled graphics on the field wh
What Do You Know About Generation Alpha?
After boomers and millennials, the generational names are getting less descriptive and certainly less original. It seems like it is a race to see who can name the next generation t
The Baurdi Customer Service Experience
We are all quick to point out that a poor customer service experience kills branding, but here is a good experience that just blew me away in its simplicity and personalization. I
Imagine If You Had to Give a 100-Day Press Conference on Your Accomplishments
Today is April Fools Day. Sorry, no jokes. The only joke about right now is that an infinitesimal amount of people are still working on their New Year’s resolutions. Plus, this i
