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April 2021

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Portrait of woman in supermarket
One-Minute Marketer

It’s Potpourri Day at One-Minute Marketer

Here’s just a little bit about a lot of marketing things happening in the world we love. The Logo Redesign Season Is in Full Swing General Motors, Burger King, Kia and Pfizer

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By Mark Mathis
April 29, 2021
TV Viewership
One-Minute Marketer

Where Did Nearly 100,000 Viewers Go?

In 1996, I left a great job at KWWL because the entrepreneurial bug bit me. I have saved the Nielsen ratings books from 1996 when we started the agency and was looking through them

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By Mark Mathis
April 26, 2021
Opera Box Delivery
One-Minute Marketer

Pandemic, Innovation and the Opera

I hope when we all break from this pandemic and return to normal that we don’t forget the innovation we have all experienced. There are many meetings that should stay on Zoom

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By Mark Mathis
April 22, 2021
Persona
Brand Development/Planning & Marketing

Developing Marketing Personas

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By Erin Bishop
April 21, 2021
Journey mapping session notes at AMPERAGE Marketing
Blog

5 Surprises We Found Journey Mapping for Clients

AMPERAGE Marketing & Fundraising has led journey mapping and sales funnel exercises for healthcare, education, nonprofit and B2B clients. We’ve noticed a few trends that surp

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By Erin Bishop
April 20, 2021
MGM Logo Comparison
One-Minute Marketer

Don’t Modernize the Brand Out of Your Logo

There is a spate of logo remodels going on across the country. And rightfully so: Many logos just don’t work in an internet environment like mobile or on an app. One company

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By Mark Mathis
April 19, 2021
Fundraising

The Resurgence of Direct Mail

Last month, we shared how creativity and flexibility helped many AMPERAGE clients continue to raise funds last year in spite of Covid-19 and other global concerns. In this Fundrais

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By Melissa Pence, CFRE
April 15, 2021
One-Minute Marketer

Time Is But a Stream I Go a-Fishing In

My apologies to Henry David Thoreau, but this seems appropriate as more of us are fishing in streams of content, spending time trying to find a good show or movie to watch. And you

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By Mark Mathis
April 15, 2021
Slime Cannons for NFL Game
One-Minute Marketer

It Doesn’t Feel Like Football Season, But the Big Negotiation Game Is on TV

You may have missed last season’s NFL playoff game on Nickelodeon. It was between the New Orleans Saints and the Chicago Bears. It featured slime-filled graphics on the field wh

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By Mark Mathis
April 12, 2021
With Ben Z Top of Mind, Alphas Are Just Entering the Public Consciousness
One-Minute Marketer

What Do You Know About Generation Alpha?

After boomers and millennials, the generational names are getting less descriptive and certainly less original. It seems like it is a race to see who can name the next generation t

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By Mark Mathis
April 8, 2021

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