AMPERAGE Marketing & Fundraising

Brand DevelopmentDeveloping Marketing Personas

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Persona

Developing Marketing Personas

Do You Know Who You Are Marketing To?

There’s a sweet spot when it comes to your target audience. You can’t be all things to all people. If you pursue all prospects all the time, you’re going to waste a lot of resources. By identifying personas you’ll see a greater ROI.

If you haven’t already identified who should be in your sweet spot, get your team together and walk through questions like these:

  • If you could replicate one customer/student/patient, who would you replicate?
  • What traits/characteristics does this person have?
  • What are their values and fears?
  • What aspects of AMPERAGE Marketing & Fundraising have the most appeal?
  • What value do you bring to their life? What problems do you solve for them?
  • How is this person interacting with your organization?

You may come up with some additional questions on your own, but the goal in the end is to get a good picture of who you should be targeting. It’s important to note that you’ll likely have more than one persona depending on your offerings.

We included an example of a prospective college student persona above. Request your own persona template by emailing RHolland@AMPERAGEmarketing.com.

Written by:

Erin has a career background in communications, marketing and market research, making her efficient and skilled at creating marketing strategies targeted to each client’s business needs. She starts with a positive, servant leadership attitude, gaining the overall big picture ideas, and then lays out individual plans on how to achieve those goals. Erin believes in the missions of AMPERAGE clients: They want to make a positive impact, and she feels there is no greater excitement than knowing she was a small part of their success.

She has a hearty love for reading all kinds of books during the colder months of the year, and otherwise remains very active, enjoying biking, walking and working out routinely. Erin also has the talent to memorize song lyrics after hearing a song only a couple of times and will remember it forever! Erin exclusively requests songs with words. She needs a story alongside the song — nothing instrumental like classical or jazz music.

Erin moves the needle by always striving to help organizations she works with make an impact on the communities they serve.

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