This Blog Is Short for a Reason
Shorter is better in the digital video world. That is the study summation by Wistia in research on engagement vs. video length.
- 1-2 minutes is the preferred video length for maximum engagement
- There is significant engagement drop-off in the 2 to 7 minutes range
- 7 to 12 minutes is constant and retains 50% of engagement
So let’s keep this short. Yet, if you want to create a 1-to-2-minute video, how long can your script be? As you can see, you have only 300 words max. (This blog is just over 150 words, or a little more than 1 minute of video copy.)
Keep it to 1 to 2 minutes, and you’ll optimize your video engagement. But make every second count if you go over 2 minutes.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.