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  • About Us
    • Our Team
    • Blog & News
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    • Brand Development
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
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    • Organic SEO
    • Website Design & Development
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
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    • Organic SEO
    • Website Design & Development
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May 2021

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News

Sarah Sprague Joins Marketing Agency, AMPERAGE Marketing & Fundraising

Sarah Sprague joins growing Midwest marketing agency, AMPERAGE Marketing & Fundraising as an accounting coordinator. “I love the give-and-take aspect of working in accounting

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By Kathy Schreiner
May 27, 2021
0 Comments
traditional media options
Media Planning & Buying

“Traditional” Media Isn’t So Traditional

With advertising mediums ever changing, AMPERAGE Marketing & Fundraising is constantly staying on top of emerging trends in the traditional media and digital media world. Once

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By Kelli Jo Folkers-Whitesell
May 26, 2021
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Fundraising

When Can We Meet Again?

As more individuals are vaccinated for the coronavirus and mask and social distancing guidelines are relaxed, is it OK to meet in person with donors again? All of that depends [&he

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By Melissa Pence, CFRE
May 20, 2021
0 Comments
Elon Must Meme
One-Minute Marketer

The King of Memes

Elon Musk is the absolute king of memes. He even has his own “meme dealer.” What Elon Musk has done is create a promotional powerhouse made up of memes. He doesn’

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By Mark Mathis
May 20, 2021
IKEA Podcast Audio Catalog - 1,000 Products 130 Hours of Studio Time
One-Minute Marketer

IKEA Makes a Long Podcast and Drops its Catalog

The last few years, IKEA has been experimenting with podcasting. Like many of us, this is what progressive, digital-first marketing departments do.   IKEA Australia made a “slee

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By Mark Mathis
May 17, 2021
Trends in Email Marketing's Effectiveness
One-Minute Marketer

Have You Ever Met Anyone Who Loves Email?

You hear it on Zoom meetings and in staff meetings; we all hate email. Many (me) do email on vacation just to not have hundreds or thousands of emails to sort through the first day

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By Mark Mathis
May 13, 2021
GEICO Tag Team Commercial on YouTube
One-Minute Marketer

New Creative for a Digital World

Most advertisers just want to tell people things in commercials and videos and have them immediately react and buy something, give money, sign up or schedule an appointment. GEICO

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By Mark Mathis
May 10, 2021
Average Engagement vs. Video Length Graph
One-Minute Marketer

This Blog Is Short for a Reason

Shorter is better in the digital video world. That is the study summation by Wistia in research on engagement vs. video length. The study revealed three basic ideas for video lengt

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By Mark Mathis
May 6, 2021
Writing Resume on Computer
One-Minute Marketer

Resume Writing in the Artificial Intelligence Age

A resume is a resume, right? Not if you ask a robot. I like to think of a resume as a personalized, direct-mail effort. And in any successful mailing, you must first consider your

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By Mark Mathis
May 3, 2021

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Wausau, WI 54403

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