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ServicesMedia Planning & Buying“Traditional” Media Isn’t So Traditional

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“Traditional” Media Isn’t So Traditional

With advertising mediums ever changing, AMPERAGE Marketing & Fundraising is constantly staying on top of emerging trends in the traditional media and digital media world. Once referred to as offline – or traditional media, isn’t so traditional – or offline anymore. Let’s take radio and television for instance.

Digital radio such as Spotify, Pandora, TuneIn, iHeart and others have been advertising solutions for quite some time. However, some of these platforms have large minimum spends that make it difficult for advertisers to take advantage of the reach and targeting options they provide. In recent months, AMPERAGE has a new solution to run campaigns for these vendors in house – eliminating expensive minimum spends and making it a viable option for clients of all sizes.

Over-The-Top (OTT) streaming television has seen a massive increase in users since the pandemic. Viewership continues to grow with 68% of households having at least one streaming service. What sets AMPERAGE-managed OTT campaigns apart is the impressions run with premium publishers and commercials only run in full episode TV programs, movies and live sports. While traditional broadcast television is still a dominant advertising medium, OTT allows us to reach the right audiences through detailed targeting and maximum reach.

AMPERAGE builds, monitors and analyzes ‘new traditional’ media campaigns by targeting specific demographics, geographies, behaviors, status and interests. Frequent monitoring and analysis allow us to make optimizations along the way and in-depth reporting is delivered for each campaign so you see the results.

When it’s time to spend your advertising dollars, you want the best return on your investment. Connect with an AMPERAGE Media Planning & Buying specialist to make sure your message appears in the right place, at the right time, to reach the right people.


Written by:

Kelli has extensive media planning & buying experience in broadcast and newspaper advertising, and she uses it to achieve the best possible rates for her clients. Above everything, Kelli aims to be a good steward of her clients’ advertising dollars and strives to make sure they are used in the most cost-effective manner possible. Kelli secretly loves public speaking and presentations. Her love for public speaking has led her to get her MBA to not only further her career, but also to teach college-level classes. Kelli is also a lover of animals. She has fostered over 45 dogs and cats while they waited for their forever homes and surely exposed them to enough “New Kids on the Block” for a lifetime. Kelli moves the needle by providing clients with the best possible media mix and negotiating the best rates to help them effectively meet their advertising goals.