Everyone Uses the Internet. Right?
I think we’ve all said at one time or another, “Everyone uses the internet.” You would be partially right — like so many broad, unsubstantiated statements. The pandemic has
Is the Car Sales Business Driving Toward Disruption?
I bought a new, used car and I have to say, I was disappointed. I haven’t purchased a car at a dealership for more than eight years, and not a lot has changed. So that had me
2021 Charitable Tax Benefits
In 2020, tax benefits for charitable giving were established to encourage individuals to continue to support charities during the coronavirus pandemic. These charitable tax benefit
Correlation vs. Causation in the Digital World
I’m not sure if it was a psychology, sociology or journalism ethics class when I was introduced to the correlation vs. causation conundrum we all face. During this pandemic,
Do Cows Like To Be Branded?
When you stop and think about our brand-saturated world, it can make your head hurt. It is estimated that we see 5,000 brand messages a day. (And who has time to count that many?)
Scoop There It Is
Advertising today is different, but most have not figured out all the new-age subtleties. It seems that many advertisers just want to tell people things in commercials and videos,
I was just thinking how a little button on the beginning of a binge show says so much about our communication world today. We are all talking about shorter copy, shorter vide