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logo main logo darklogo light
  • About Us
    • Our Team
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June 2021

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Share of US Adults Who Do Not Use the Internet
Blog/One-Minute Marketer

Everyone Uses the Internet. Right?

I think we’ve all said at one time or another, “Everyone uses the internet.” You would be partially right — like so many broad, unsubstantiated statements. The pandemic has

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By Mark Mathis
June 24, 2021
Car Industry is Experiencing a Digital Disruption
Blog/One-Minute Marketer

Is the Car Sales Business Driving Toward Disruption?

I bought a new, used car and I have to say, I was disappointed. I haven’t purchased a car at a dealership for more than eight years, and not a lot has changed. So that had me

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By Mark Mathis
June 21, 2021
Tax Deductions
Fundraising

2021 Charitable Tax Benefits

In 2020, tax benefits for charitable giving were established to encourage individuals to continue to support charities during the coronavirus pandemic. These charitable tax benefit

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By Melissa Pence, CFRE
June 17, 2021
Model over Observations Graph
Blog/One-Minute Marketer

Correlation vs. Causation in the Digital World

I’m not sure if it was a psychology, sociology or journalism ethics class when I was introduced to the correlation vs. causation conundrum we all face. During this pandemic,

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By Mark Mathis
June 17, 2021
Cow Branding
Blog/One-Minute Marketer

Do Cows Like To Be Branded?

When you stop and think about our brand-saturated world, it can make your head hurt. It is estimated that we see 5,000 brand messages a day. (And who has time to count that many?)

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By Mark Mathis
June 14, 2021
Scoop There It Is - GEICO Commercial
Blog/One-Minute Marketer

Scoop There It Is

Advertising today is different, but most have not figured out all the new-age subtleties. It seems that many advertisers just want to tell people things in commercials and videos,

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By Mark Mathis
June 10, 2021
Skip Video Button
Blog/One-Minute Marketer

Skip Intro

I was just thinking how a little button on the beginning of a binge show says so much about our communication world today.  We are all talking about shorter copy, shorter vide

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By Mark Mathis
June 7, 2021

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