Scoop There It Is
Advertising today is different, but most have not figured out all the new-age subtleties. It seems that many advertisers just want to tell people things in commercials and videos, and magically have them immediately react and buy something, give money, sign up or schedule an appointment. GEICO has discovered that advertising in a digital world is a new medium that requires some artful sales, loud and literal messaging and a lot of entertainment value.
The GEICO ad features Atlanta’s TAG Team (aka DC “The Brain Supreme” Glenn and Steve Rollin Gibson). “Scoop, there it is” is sure to be a slang phrase of 2021. The clever mix of ice cream names and the strong beat drives the commercial so much you want to get up and dance. And according to Dr. John Medina, “Music boosts cognition.”
Scoop! There it is, and GEICO has found a way to break through the clutter and build a brand around fun ads, great characters and music. It’s a triple scoop of creativity that is pleasing to the eye and ear. And of course, their iconic standard branding line about saving 15% or more on car insurance.
So how is it doing? Well, as you can see, the commercial has more than 15 million views on YouTube. That’s 15 million people who watched a “commercial” on YouTube. Who said people want to skip the ads.
Scoop, there it is.