Written by: Erin Bishop
As AMPERAGE vice president of strategy, it is not surprising one of Erin Bishop's strengths in Gallup's StrengthsFinder (now called CliftonStrengths) is "Strategic." Erin leads the account services team, research, brand development, marketing planning and strategy departments at AMPERAGE Marketing and Fundraising. Erin received her undergraduate degree from Wartburg College in Communication Arts and Public Relations. Prior to joining the AMPERAGE team, Erin worked for Strategic Marketing Services, a research organization on the University of Northern Iowa campus. Erin actively engages with nearly all AMPERAGE valued clients. Her research and strategy skills have predominantly been utilized in healthcare marketing, including work for Memorial Health System in Florida, Mercy Medical Center in Iowa, Upland Hills Health in Wisconsin and IowaHealth+. She has presented at numerous conferences, including Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS), Iowa Society for Healthcare Marketing and Public Relations (ISHMPR) and the National Council for Marketing & Public Relations (NCMPR District 5). As a community leader and volunteer, Erin's passions are primarily in her children's schools (including escorting a group of Cedar Falls Aldrich Elementary 5th graders on a bus trip to the Iowa Capitol). However, Erin has found time to be a board member of Junior Achievement of Eastern Iowa, a Grow Cedar Valley Ambassador and a member of Cedar Valley Women Connect (Cedar Valley branch of Women Lead Change). If you need to identify your organization's strengths and move the needle, Erin is your strategist.