A New Kind of PR: The Graphic
I saw an interesting title the other day, Data Journalist. I would have been immediately drawn to that field of work if it had existed in Iowa J-school back in my day. The rise fo
This Blogpost is 100% Organic
Some believe that “organic” is a trend or something new. But more and more food (and products) carry the organic label. It’s the evolution consumers are driving f
Speed Thrills and Speed Kills
I love the phrase “speed thrills.” We understand that phrase for roller coasters, but we also experience thrills when we get something faster than expected. Speed also
Molly Schmehl Joins AMPERAGE Marketing & Fundraising
Molly Schmehl, CPA, joins AMPERAGE Marketing & Fundraising as the accounting director. “I am eager to work alongside Bryan Earnest and AMPERAGE’s leadership team as we roll
1 in 6.5 People Are Surprised by this Blog Post
For many of us, the internet seems like our No. 1 store. During the pandemic, e-commerce was a lifeline to products. However, you have to keep the data in perspective as you make d
Fundraising Consulting Firm Promotes Jennifer Rubel to Director of Fundraising
Jennifer Rubel has been promoted to Director of Fundraising at AMPERAGE Marketing & Fundraising, a fundraising consulting firm headquartered in Cedar Falls, IA. Jennifer joined
Should We Accept Cryptocurrency Gifts?
According to Yahoo Finance, over 21 million or 14% of Americans own some form of the 10,000 virtual currencies available, such as Bitcoin or Ethereum. These crypto assets or digita
Innovation in a Bathroom Shower
Defining a target audience is difficult. To understand your best audience, you have to think of marketing like a tennis racket: You can hit the ball with any part of the racket, bu
Think Visual with Gen Z
You can’t keep hiding from the fact that Gen Z is here. You can stop complaining about millennials (many millennials are turning 40 this year); you have a new generation acti
