You Must Have A Tasty Story
The digital age and hyper-competition combine to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging, intriguing story to tell.
Modern marketing does not survive with simple lines such as, “We have the best price, the best service and the best selection.” “We are a friendly company.” “We have been in business since 1978.”
Hyperbole and a mixture of buzz words do little to sell today. A perfect example of this is opening a restaurant in Las Vegas. Todd-Avery Lenahan, Wynn’s president and chief creative officer of design and development, was quoted in the Los Angeles Times as saying, Las Vegas is an incredibly competitive market…something has to have enough gravitas in our market.”
That’s why Vegas typically creates (or uses established) celebrity chefs. The story becomes less about plates and plating and more about a human connection. I’m surprised that most restaurants and bars don’t feature their mixologist. Instead, it’s just more of the same: No special skills, no special drinks, nothing to remember and no story here.
It’s time to make stars of your team. The common retort I hear to this philosophy is, “What happens when the person leaves?” Well folks, this is the NFL, and even Tom Brady eventually leaves the Patriots. If you were a Kansas City Chief’s executive, you’d say, “Don’t promote Patrick Mahomes because someday he may leave the team?
Now, would you like to see our dessert menu? This delicious combination of delight sweets were curated by our chef Gene D’Acampo who was trained at the prestigious culinary academy at Kirkwood College. I don’t know about you, but I’m hungry: I’ll take two orders of banana pudding.