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October 2021

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Internet Users Worldwide Who Fell that it is Creepy vs. Cool for Brands/Retailers to Interact with Them, by Interaction Type (Dec. 2020)
Blog/One-Minute Marketer

Creepy and W-O-M Are On My Mind Today

This blog is about two things: 1) Consumers creeped out and 2) Word-of-Mouth Activity. Let’s start with creeped-out consumers. Creeped-Out Consumers I love reading about rese

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By Mark Mathis
October 28, 2021
Average Confidence Ratings for Institutions, 1993-2021
Blog/One-Minute Marketer

Our Confidence Is Slipping

According to Gallup, our confidence is slipping in U.S. institutions. In spite of all the goodwill built in 2020, Americans lost confidence in the institutions most affected by the

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By Mark Mathis
October 25, 2021
Fundraising for Nonprofits: Planning for Year-End
Blog/Fundraising

Fundraising for Nonprofits: Planning for Year-End

Calendar year-end is often the busiest time of year for fundraising for nonprofits. In fact, 31% of charitable donations are made in the month of December, according to Charity Nav

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By Melissa Pence, CFRE
October 21, 2021
Inside an Indoor Mall / Shopping Center
Blog/One-Minute Marketer

Amazon Is Expanding into the Physical World

One of the largest retailers in the U.S. is now going to open brick-and-mortar retail outlets that will resemble department stores. The retail world is in a tizzy of guessing and s

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By Mark Mathis
October 21, 2021
Meeting With Live Video
Blog/One-Minute Marketer

The Metaverse Will Change How We Meet and Collaborate

People have been playing games together in virtual reality scenarios for years, but the game is becoming more real now. And, coming to an office near you. Facebook has launched “

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By Mark Mathis
October 18, 2021
The average conversion rate in Facebook ads across all industries is 9.21%
Blog/One-Minute Marketer

Optimize Your News Feed Video Ads

Facebook provides a wealth of information on how to optimize your news feeds for advertising and posting. Unfortunately, few heed the advice. The reason is simple. And, we are all

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By Mark Mathis
October 14, 2021
Blog/Organic SEO

SEO Signals for Google Search = Big Win!

An NFL referee signals a touchdown above the noise of a crowd. You can’t hear the ref, but you still know what’s going on because you understand the game signals. […]

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By Christine Liedtke
October 12, 2021
Chefs at Venetian
Blog/One-Minute Marketer

You Must Have A Tasty Story

The digital age and hyper-competition combine to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging, intriguing story t

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By Mark Mathis
October 11, 2021
Blog/One-Minute Marketer

Let Me Get this Off My Chest

Have you ever read an article that just made you mad?  Maybe this blog has made you mad from time to time. Well, I had one of those experiences reading an article about consum

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By Mark Mathis
October 7, 2021
Visa - Evolution of an Iconic Brand
Blog/One-Minute Marketer

Visa’s New Look Is Everywhere

Visa is everywhere. And now it looks a bit different.  The change is not dramatic, but it is how a global brand embraces the digital future. In a company news release (Busines

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By Mark Mathis
October 4, 2021

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