Creepy and W-O-M Are On My Mind Today
This blog is about two things: 1) Consumers creeped out and 2) Word-of-Mouth Activity. Let’s start with creeped-out consumers. Creeped-Out Consumers I love reading about rese
Our Confidence Is Slipping
According to Gallup, our confidence is slipping in U.S. institutions. In spite of all the goodwill built in 2020, Americans lost confidence in the institutions most affected by the
Amazon Is Expanding into the Physical World
One of the largest retailers in the U.S. is now going to open brick-and-mortar retail outlets that will resemble department stores. The retail world is in a tizzy of guessing and s
The Metaverse Will Change How We Meet and Collaborate
People have been playing games together in virtual reality scenarios for years, but the game is becoming more real now. And, coming to an office near you. Facebook has launched “
Optimize Your News Feed Video Ads
Facebook provides a wealth of information on how to optimize your news feeds for advertising and posting. Unfortunately, few heed the advice. The reason is simple. And, we are all
SEO Signals for Google Search = Big Win!
An NFL referee signals a touchdown above the noise of a crowd. You can’t hear the ref, but you still know what’s going on because you understand the game signals. SEO provides
You Must Have A Tasty Story
The digital age and hyper-competition combine to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging, intriguing story t
Let Me Get this Off My Chest
Have you ever read an article that just made you mad? Maybe this blog has made you mad from time to time. Well, I had one of those experiences reading an article about consum
Visa’s New Look Is Everywhere
Visa is everywhere. And now it looks a bit different. The change is not dramatic, but it is how a global brand embraces the digital future. In a company news release (Busines
