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Fundraising tip - online gifting

Fundraising Tips for 2022 to Keep Charitable Giving Easy

Fundraising tip - online giftingHow we work and socialize has changed a lot since early 2020. The same is true for how people financially support nonprofits. As a result, nonprofits must adapt to meet supporters’ expectations by making charitable giving simple and stress-free. Here are some fundraising tips to make charitable giving to your organization easy for your supporters.

2022 Fundraising Tips:

1. Optimize online charitable giving

Sure, you may have a donate button on your website, but how easy is it for a donor to make a gift? Do they have to search through pages on your website to find the donate button? Can donors select their areas of interest to support? Avoid any obstacles that may hinder an individual from making their charitable gift online. In electronic correspondence such as email and newsletters, include a direct link to the donate page so the reader can react without taking extra steps to search your website.

2. Implement text-to-give options

Charitable giving by text or mobile phone has grown in popularity and not just with younger donors. In fact, according to the Nonprofit Source, text donors are most likely to be married females between the ages of 49 and 59 with a college degree. Individuals now spend more time on their mobile devices than a computer and their attention may be best reached with a text message.

3. Establish or enhance recurring giving program

If you do not have a recurring charitable giving program as part of your development plan, now is the time to implement or enhance. A recurring giving program provides donors with an opt-in way to support your organization on a regular basis, such as monthly or quarterly contributions. Particularly if your nonprofit has had to downscale on special events or in-person visits, a recurring giving program provides donors the opportunity to support your organization’s ongoing fundraising efforts and establishes a consistent revenue stream for your nonprofit.

4. Consider accepting charitable gifts from nontraditional sources

More individuals are using digital wallets to pay for transactions rather than cash, check or credit card. Allow donors the ability to make gifts from sources such as Google Pay and Apple Pay, PayPal and Venmo. In addition, cryptocurrency is growing in popularity and can yield significant revenue if an individual chooses to donate it to a nonprofit organization.

5. Stay engaged on social channels

Donors still want to feel connected to your organization, even though in-person opportunities are fewer than in years past. A fall 2021 study by the University of Maine estimates nearly 5 billion people in the world use at least one social media platform such as Facebook, Instagram or TikTok. Organizations should have an active presence on their current social media platforms and interact regularly with followers. In addition, nonprofits may want to explore new social media platforms to better reach target audiences.

6. Utilize video content to connect

In the absence of personal interaction, people also have become more connected through video. YouTube, the free video-sharing website, has over 2.29 billion active users. Videos can be easily created from a mobile device and uploaded to YouTube for sharing with others. Consider posting videos of organizational updates, client testimonials or virtual tours to share with your supporters. Livestream video and social media also can be combined to create a virtual connection during a special event or as a hybrid approach in connecting in-person and virtual audiences.

If you need help executing any of these fundraising tips to connect and simplify charitable giving opportunities for your supporters, contact one of our fundraising consultants at AMPERAGE Marketing & Fundraising by calling 319.268.9151 or jrubel@AMPERAGEfundraising.com.

Written by:

As Director of Fundraising at AMPERAGE, Jennifer leads a team of experienced fundraising consultants offering expertise in fundraising campaign management, prospect identification and cultivation, campaign communications and donor stewardship. With more than 20 years in the fundraising and marketing industry, she is a true professional when it comes to consulting on a successful campaign, providing recommendations and solutions and helping clients achieve high-dollar fundraising goals. Jennifer’s communication skills and measurable results keep enthusiasm and support high until campaigns reach a successful finish. She also excels in effectively conducting feasibility studies, coordinating case statements and marketing materials, managing solicitation, leading volunteer training sessions and more.

Higher Ed experience:

Prior to AMPERAGE, Jennifer served as the campaign manager at the University of Iowa Foundation. During her tenure there, Jennifer played an instrumental role in reaching two universitywide campaign goals of $1 billion and $1.7 billion. Jennifer also served as the director of advancement at Palmer College of Chiropractic in Davenport. Her background gives her expertise in conducting feasibility studies, campaign execution, prospect identification, solicitation management and donor solicitations.

Healthcare experience:

Jennifer helped to implement a fund development campaign to raise dollars to renovate and expand a community hospice home. The campaign aimed to raise $3.5 million, but exceeded client expectations by raising $4.7 million.

Nonprofit experience:

During her time at AMPERAGE, Jennifer has worked on capital campaigns for museums, libraries, conservation organizations, public/private partnerships and more. In support of these campaigns, she has evaluated prospects; trained campaign volunteers; coordinated the creation of videos, case statements and campaign collateral materials; helped develop campaign messaging; and led fundraising software training.

Started Professional Career: 1996

Started at AMPERAGE: 2016

Other details:

Quad Cities Planning Giving Council – board of directors;

Bethany for Children and Families – board of directors, chair – development and marketing committee

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