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AMPers Grow And Give Back Through Leadership Training

Two AMPers recently graduated from special leadership programs.

Director of Marketing Rachael Holland graduated from Leadership for Five Seasons (LFS), and Marketing & Research Strategist Robin Frost graduated from Cedar Valley Leadership Institute (CVLI).

“We’re committed to making a positive difference in the communities we work and live in,” AMPERAGE President & CEO Bryan Earnest said. “This means we actively champion our employees to evolve and learn. These leadership programs are excellent examples of how our AMPers go above and beyond to make an impact in the community and excel as leaders. We’re so proud of Rachael and Robin, and we can’t wait to use their learnings to further the work we do to positively impact people’s lives in significant ways.”

The LFS program that Holland graduated from began with an intensive application program including recommendation letters and interviews. Then as the class progressed, it was time for the class project. After much discussion and thought, the group decided to focus on mental health.Mental Health: It's a Big Deal Leadership for Five Seasons (LFS) Class of 2023

“From food insecurities to homelessness to access to healthcare and everything in between, we kept coming back to mental health,” said Holland. “We thought about the generations to come, and we really wanted to focus our efforts on youth mental health. So, it felt natural and timely to help Foundation 2 prepare for their building move downtown.”

As the self-proclaimed #BigDeal class, the larger project committee, including Holland, started Party with a Purpose. The idea behind the concept was to create a night out to tap into enhanced mental well-being while also giving to Foundation 2 and Tanager as donation recipients. A large part of the idea was to raise awareness and talk about mental health. With a holistic approach, the group tackled several efforts including partnering with Raygun to sell “merch with a purpose,” working with KZIA as a sponsor for air time and radio PSAs and creating the mental health resiliency pop-up panel. Together, the group raised more than $40,000 through sponsorships, donations, ticket sales and merch sales.

Meanwhile, Frost graduated from CVLI, which is run by Grow Cedar Valley to foster civic leadership. After completing an essay and being nominated by AMPERAGE, Frost was selected alongside 40 other Cedar Valley professionals. The eight-month program included monthly sessions ranging in topics from education to multicultural wellness. They also worked in small groups to complete a service project.

“We chose to work with 24/7 BLAC, which impressed us with the wide array of programs designed to assist people of color in our area,” said Frost. “We helped plan and coordinate their Black Business Entrepreneurship Accelerator program graduation ceremony and reception. It was a great event, and we were glad to play a role in the exciting moment as 12 black-owned businesses introduced themselves to the public.”

Beyond the 24/7 BLAC event, which AMPERAGE also donated graphic design services for, Frost also completed two elective activities to learn about different areas of leadership in the community. This included touring Orchard Hill Elementary to learn about the Leader in Me program.

“It was amazing and inspiring to hear directly from our student tour guides about their participation in the program, and to see the emerging leaders at such a young age,” said Frost.

To work with Holland, Frost and the many leaders at AMPERAGE Marketing & Fundraising, visit

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