Ad/Landing Page Agreement
There is a simple rule that seems so hard to follow in this digital age: Your digital ad must align with where the ad takes you–on the first click. Simple? Not exactly. The r
Can Your Employees and Customers Verbalize Your Brand Promise?
When we do in-depth questioning research, one question that stumps people again and again is this: “What is your organization’s brand promise?” Research by Gallup
Loud and Literal Is a Mantra for Us All
Signs must communicate quickly and efficiently. Imagine if all your communications had to communicate visually all the time. A sign of the times is that new media is changing how w
It’s Columbus Day Time to Have a Sale
October 10 is Columbus Day. Do we care? Well, if you are a retailer it helps because it gives a reason to have a sale. But why do we need to have a reason? Camping World had a R
Dynamic Marketing Duo: TV and Mobile
According to a Google Consumer Survey (May 2015), “two-thirds of smartphone owners used their phones to learn more about something they saw in a TV commercial.” Nielsen estimat
Wal-Mart, Target and Amazon Think YouTube Sells
According to eMarketer, companies such as Wal-Mart, Target and Amazon are “flocking to YouTube.” For healthcare, CVS and Walgreens are among the top ad spenders on the digital
Can Google Hear You Now?
Just when you thought you had mobile search down, there is a new voice in the marketing game. It’s called voice search. According to comScore, voice search will account for half
Why Do You Share On Facebook?
We all share on Facebook. But have you ever thought about why you share with your friends and family? New research takes a look at the motivations of why people share what they do.
The Conversions Are Landing
Landing pages are indispensable for success digital campaigns. It helps people easily confirm they are in the right place after searching and clicking on an ad, and a landing page
Instagram Is My Favorite Social Medium
I’m an Instagram fan. You don’t have to be an active uploader of images to enjoy this social media app. When you have extra time, this is a wonderful way to fill it wit
