Why Do People Leave a Review?
Have you ever left a review? I have, and I have to say, when I’m less than happy with the product, I tend to not review. Then I saw this research from Jungle Scout (Marketing
Is the Cookieless Future the End of Digital?
When we first learned of the cookieless world and that Apple (opt-in option) and Google (Chrome shutdown) would be removing personal identifies (known as cookies), the tech world w
Is YouTube a Social Platform?
In a very unscientific poll, I asked people what were the most popular social media. The majority said Facebook. A few said Linked in or Pinterest. My son would say Reddit. And one
This Is the Streaming Era for NFL Football
Pre-season NFL football is full fury this week, and with it new, multibillion-dollar TV deals take place that will impact the NFL TV landscape for the foreseeable future and beyond
The 50 Rule for 50-Plus People
There is no question that ageism is practiced in statistics and surveys. Yet cutting out “older” people from media buys or images of gray-haired people from marketing m
Can You Trust Forecasts Post-COVID?
I’m not talking about weather forecasts, but I’m pretty sure you can’t trust weather forecasts. What this blog is about is trusting all kinds of forecasting right
Breaking News: A New Kind of Journalism
I attended a Zoom meeting with a young reporter from a large paper out East. She talked about a new wave of journalism that is going nationwide. It is called “engagement jour
Let’s Talk Traditional TV
With streaming taking the front of the TV hype stage, it’s time to take a more objective look at traditional TV. The average adult, according to Nielsen/Marketing Charts, spe
Stay in the Wienermobile on Airbnb
Domino’s Noid has returned to the company’s advertising. The nemesis mascot’s return provides Domino’s with a villain for its brand story, but also is scori
The New/Old Brand Journalist
I have a degree in journalism from a major university, but other than a few newspaper stringer stories, I’ve never been a practicing “real” journalist. I’ve mostly operated
