You Must Have A Tasty Story
The digital age and hyper-competition combine to spell doom for many businesses. Today, more than at any point in the past, you must have a compelling, engaging, intriguing story t
Let Me Get this Off My Chest
Have you ever read an article that just made you mad? Maybe this blog has made you mad from time to time. Well, I had one of those experiences reading an article about consum
Visa’s New Look Is Everywhere
Visa is everywhere. And now it looks a bit different. The change is not dramatic, but it is how a global brand embraces the digital future. In a company news release (Busines
A New Kind of PR: The Graphic
I saw an interesting title the other day, Data Journalist. I would have been immediately drawn to that field of work if it had existed in Iowa J-school back in my day. The rise fo
This Blogpost is 100% Organic
Some believe that “organic” is a trend or something new. But more and more food (and products) carry the organic label. It’s the evolution consumers are driving f
Speed Thrills and Speed Kills
I love the phrase “speed thrills.” We understand that phrase for roller coasters, but we also experience thrills when we get something faster than expected. Speed also
1 in 6.5 People Are Surprised by this Blog Post
For many of us, the internet seems like our No. 1 store. During the pandemic, e-commerce was a lifeline to products. However, you have to keep the data in perspective as you make d
Innovation in a Bathroom Shower
Defining a target audience is difficult. To understand your best audience, you have to think of marketing like a tennis racket: You can hit the ball with any part of the racket, bu
Think Visual with Gen Z
You can’t keep hiding from the fact that Gen Z is here. You can stop complaining about millennials (many millennials are turning 40 this year); you have a new generation acti
Odds and Ends for the Official End of Summer
It has been a gangbuster summer with the country opening up, planes full and people enjoying family and friends again. This is my last blog before the official beginning of fall. S
