Scoop There It Is
Advertising today is different, but most have not figured out all the new-age subtleties. It seems that many advertisers just want to tell people things in commercials and videos,
Skip Intro
I was just thinking how a little button on the beginning of a binge show says so much about our communication world today. We are all talking about shorter copy, shorter vide
5 Surprises We Found Journey Mapping for Clients
AMPERAGE Marketing & Fundraising has led journey mapping and sales funnel exercises for healthcare, education, nonprofit and B2B clients. We’ve noticed a few trends that surp
What’s A Brand?
In marketing and advertising we talk about brand a lot, most commonly referencing a company’s logo, color palette and tagline. When asked, the majority of us would be able to imm
Top SEO Trends in 2021 for Top Rankings
Everything Changes in SEO What worked in previous years, now is quickly disappearing. Staying on top of the latest SEO trends and updates is a daunting task. Is it worth the effort
