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  • About Us
    • Our Team
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  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
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    • Organic SEO
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
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  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
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    • Planning & Strategy
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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Blog

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Demographic Map (Age in years v Number of residents in millions with male & female stacked data.)
Blog/One-Minute Marketer

The 50 Rule for 50-Plus People

There is no question that ageism is practiced in statistics and surveys. Yet cutting out “older” people from media buys or images of gray-haired people from marketing m

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By Mark Mathis
August 9, 2021
TV Ad Spending in the US, 2018-2022
Blog/One-Minute Marketer

Can You Trust Forecasts Post-COVID?

I’m not talking about weather forecasts, but I’m pretty sure you can’t trust weather forecasts. What this blog is about is trusting all kinds of forecasting right

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By Mark Mathis
August 5, 2021
Breaking News
Blog/One-Minute Marketer

Breaking News: A New Kind of Journalism

I attended a Zoom meeting with a young reporter from a large paper out East. She talked about a new wave of journalism that is going nationwide. It is called “engagement jour

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By Mark Mathis
August 2, 2021
Traditional TV vs. TV-Connected Device Usage in Q3 2020 (daily hh:mm, total population)
Blog/One-Minute Marketer

Let’s Talk Traditional TV

With streaming taking the front of the TV hype stage, it’s time to take a more objective look at traditional TV. The average adult, according to Nielsen/Marketing Charts, spe

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By Mark Mathis
July 29, 2021
airbnb Oscar Mayer Wienermobile
Blog/One-Minute Marketer

Stay in the Wienermobile on Airbnb

Domino’s Noid has returned to the company’s advertising. The nemesis mascot’s return provides Domino’s with a villain for its brand story, but also is scori

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By Mark Mathis
July 26, 2021
The New/Old Brand Journalist
Blog/One-Minute Marketer

The New/Old Brand Journalist

I have a degree in journalism from a major university, but other than a few newspaper stringer stories, I’ve never been a practicing “real” journalist. I’ve mostly operated

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By Mark Mathis
July 22, 2021
Times Square Advertising
Blog/One-Minute Marketer

People Just Want the Information

What do people want from advertising? Today the once distinct line between advertising and editorial is blurring, so no matter what kind of “ad” you are constructing, remember

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By Mark Mathis
July 19, 2021
Vintage Car Radio Deck
Blog/One-Minute Marketer

AM Radio Is Becoming Static

I have not thought much about AM radio since I signed on with SiriusXM. There just is no programming for me on AM radio. Yet, a story about AM radio stopped me in my tracks: The he

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By Mark Mathis
July 15, 2021
Business Video Completion Rates, by Length, in 2020
Blog/One-Minute Marketer

“Business Videos Should Be Longer,” Said No One Who Watches Business Videos

We all know video is the king of content creation. Video is driving more and more of internet engagement and interest.  Unfortunately, the people producing B-2-B videos did no

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By Mark Mathis
July 12, 2021
Share of US Adults Who Do Not Use the Internet
Blog/One-Minute Marketer

Everyone Uses the Internet. Right?

I think we’ve all said at one time or another, “Everyone uses the internet.” You would be partially right — like so many broad, unsubstantiated statements. The pandemic has

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By Mark Mathis
June 24, 2021

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