The 50 Rule for 50-Plus People
There is no question that ageism is practiced in statistics and surveys. Yet cutting out “older” people from media buys or images of gray-haired people from marketing m
Can You Trust Forecasts Post-COVID?
I’m not talking about weather forecasts, but I’m pretty sure you can’t trust weather forecasts. What this blog is about is trusting all kinds of forecasting right
Breaking News: A New Kind of Journalism
I attended a Zoom meeting with a young reporter from a large paper out East. She talked about a new wave of journalism that is going nationwide. It is called “engagement jour
Let’s Talk Traditional TV
With streaming taking the front of the TV hype stage, it’s time to take a more objective look at traditional TV. The average adult, according to Nielsen/Marketing Charts, spe
Stay in the Wienermobile on Airbnb
Domino’s Noid has returned to the company’s advertising. The nemesis mascot’s return provides Domino’s with a villain for its brand story, but also is scori
The New/Old Brand Journalist
I have a degree in journalism from a major university, but other than a few newspaper stringer stories, I’ve never been a practicing “real” journalist. I’ve mostly operated
People Just Want the Information
What do people want from advertising? Today the once distinct line between advertising and editorial is blurring, so no matter what kind of “ad” you are constructing, remember
AM Radio Is Becoming Static
I have not thought much about AM radio since I signed on with SiriusXM. There just is no programming for me on AM radio. Yet, a story about AM radio stopped me in my tracks: The he
“Business Videos Should Be Longer,” Said No One Who Watches Business Videos
We all know video is the king of content creation. Video is driving more and more of internet engagement and interest. Unfortunately, the people producing B-2-B videos did no
Everyone Uses the Internet. Right?
I think we’ve all said at one time or another, “Everyone uses the internet.” You would be partially right — like so many broad, unsubstantiated statements. The pandemic has
