Everyone Uses the Internet. Right?
I think we’ve all said at one time or another, “Everyone uses the internet.” You would be partially right — like so many broad, unsubstantiated statements. The pandemic has
Is the Car Sales Business Driving Toward Disruption?
I bought a new, used car and I have to say, I was disappointed. I haven’t purchased a car at a dealership for more than eight years, and not a lot has changed. So that had me
Correlation vs. Causation in the Digital World
I’m not sure if it was a psychology, sociology or journalism ethics class when I was introduced to the correlation vs. causation conundrum we all face. During this pandemic,
Do Cows Like To Be Branded?
When you stop and think about our brand-saturated world, it can make your head hurt. It is estimated that we see 5,000 brand messages a day. (And who has time to count that many?)
Scoop There It Is
Advertising today is different, but most have not figured out all the new-age subtleties. It seems that many advertisers just want to tell people things in commercials and videos,
Skip Intro
I was just thinking how a little button on the beginning of a binge show says so much about our communication world today. We are all talking about shorter copy, shorter vide
The King of Memes
Elon Musk is the absolute king of memes. He even has his own “meme dealer.” What Elon Musk has done is create a promotional powerhouse made up of memes. He doesn’
IKEA Makes a Long Podcast and Drops its Catalog
The last few years, IKEA has been experimenting with podcasting. Like many of us, this is what progressive, digital-first marketing departments do. IKEA Australia made a “slee
Have You Ever Met Anyone Who Loves Email?
You hear it on Zoom meetings and in staff meetings; we all hate email. Many (me) do email on vacation just to not have hundreds or thousands of emails to sort through the first day
New Creative for a Digital World
Most advertisers just want to tell people things in commercials and videos and have them immediately react and buy something, give money, sign up or schedule an appointment. GEICO
