What the Pope Knows About Marketing
Pope Francis is a marketing genius. While businesses around the US are still grappling with determining ROI on social media, the Pope is making headlines and becoming a viral sensa
You Are Going Live in 3, 2, 1…
When I was in television, nothing was more exciting than going live. Live television of events, new stories and sporting events are the best; taped Olympics don’t achieve nea
Instagram Takes Center Stage
This summer, Instagram topped more than 300 million monthly users. It lags behind other social sharing sites, I believe, because it was first thought of as just a fun photo-sharing
