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September 2015

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20150919_081747
One-Minute Marketer

It’s Pumpkin Spice Latte Time at Starbucks

If you have not paid attention to social media, TV advertising or to your friends, you may not know that the Pumpkin Spice Latte is back at Starbucks.  This is the 10th year of PS

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By Mark Mathis
September 28, 2015
One-Minute Marketer

It’s Pumpkin Spice Latte Time at Starbucks

If you have not paid attention to social media, TV advertising or to your friends, you may not know that the Pumpkin Spice Latte is back at Starbucks.  This is the 10th year of PS

Read More _
By Mark Mathis
September 28, 2015
iStock_000025960829_Large
One-Minute Marketer

And the Emmy goes to…

If you watched the Emmys, then you know the world has shifted—digitally. Jeffrey Tambo and Jill Soloway won Emmy awards for this work for Amazon.com. Yup, you heard it correctlyâ

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By Mark Mathis
September 24, 2015
iStock_000025960829_Large
One-Minute Marketer

And the Emmy goes to…

If you watched the Emmys, then you know the world has shifted—digitally. Jeffrey Tambo and Jill Soloway won Emmy awards for this work for Amazon.com. Yup, you heard it correctlyâ

Read More _
By Mark Mathis
September 24, 2015
Google logo
One-Minute Marketer

Google Haters Got to Hate

Google has updated its logo for the 6th or 7th time in its short history. Verizon is updating its logo, too. The logo change haters have come out in force from the computer world.

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By Mark Mathis
September 21, 2015
DSC_3968
One-Minute Marketer

Adding Value (and Flowers) to Your Advertising

I traveled to England this summer. Great trip, but, of course, I was also fascinated with how the English advertise in the historic areas. Advertising and billboard-like signs are

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By Mark Mathis
September 17, 2015
untitled
One-Minute Marketer

Instagram Takes Center Stage

This summer, Instagram topped more than 300 million monthly users. It lags behind other social sharing sites, I believe, because it was first thought of as just a fun photo-sharing

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By Mark Mathis
September 14, 2015
One-Minute Marketer

Have You Heard of the Cross-Everywhere Consumer?

Are you feeling tracked? Not by secret agents from a sinister organization, but tracked at every movement by businesses. Smartphones, wearables, biometrics and the Internet of Thin

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By Mark Mathis
September 3, 2015

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