Have You Heard of the Cross-Everywhere Consumer?
Are you feeling tracked? Not by secret agents from a sinister organization, but tracked at every movement by businesses.
Smartphones, wearables, biometrics and the Internet of Things (IoT) are starting to download dump-trucks of data that could make the Internet, and your devices, more responsive to your every need and action.
Devices of all kinds now have IoT connection: Garage doors, lights, thermostats, even a doorbell can be answered from anywhere in the US (with a smartphone) and you can have a discussion with the person at the door—and see the person in living color.
So our personal digital devices will go from a phone to hundreds of devices. In fact, they may even talk to each other (M2M, machine to machine). It’s turning cross-screen into cross-everywhere, according to eMarketer.
All this data will mean one thing: Data management will become an essential part of the marketing and executive team. Sorting data, finding meaning in the data sets and putting plans in place will be the responsibilities of the leaders of tomorrow.