AMPERAGE Marketing & Fundraising

One-Minute MarketerHave You Heard of the Cross-Everywhere Consumer?

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Have You Heard of the Cross-Everywhere Consumer?

Are you feeling tracked? Not by secret agents from a sinister organization, but tracked at every movement by businesses.

Smartphones, wearables, biometrics and the Internet of Things (IoT) are starting to download dump-trucks of data that could make the Internet, and your devices, more responsive to your every need and action.

Devices of all kinds now have IoT connection: Garage doors, lights, thermostats, even a doorbell can be answered from anywhere in the US (with a smartphone) and you can have a discussion with the person at the door—and see the person in living color.

So our personal digital devices will go from a phone to hundreds of devices. In fact, they may even talk to each other (M2M, machine to machine). It’s turning cross-screen into cross-everywhere, according to eMarketer.

All this data will mean one thing: Data management will become an essential part of the marketing and executive team. Sorting data, finding meaning in the data sets and putting plans in place will be the responsibilities of the leaders of tomorrow.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.