AMPERAGE Marketing & Fundraising

One-Minute MarketerInstagram Takes Center Stage

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Instagram Takes Center Stage

untitledThis summer, Instagram topped more than 300 million monthly users. It lags behind other social sharing sites, I believe, because it was first thought of as just a fun photo-sharing site.

Now, it is a sophisticated outlet for creative. You can still post photos of friends and family, but the bar has been raised for photography and creativity. As a photo- and video-sharing site, it is one of the best and simplest to use. My favorite account to follow is National Geographic (natgeo).

Advertisers are finding value in posting to this site. Yet the bar has been raised for creativity as well: McDonald’s and Dunkin’ Donuts are top accounts that are good to follow. You’ll quickly notice that nice product photos do not cut it on Instagram. Creativity needs to rule the day.

Until recently, Instagram has been ad free, but by the end of this year, the Instagram feed will be open to advertisers. So start snapping and posting. It’s instant.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.