Google Haters Got to Hate
Google has updated its logo for the 6th or 7th time in its short history. Verizon is updating its logo, too.
The logo change haters have come out in force from the computer world. But “haters got to hate.” Both logos are more simplified and streamlined. Google has actually created two new logos. The two logos are more flexible in a multi-platform world. The graphic responses from Google and Verizon are to changes in the marketplace and the realization that we all live in a mobile world.
Take a look at how stylish and abundantly clear the G now looks as a favicon and in the search area. Maybe you don’t like the font. Fine, but you have to appreciate the thinking behind it and realize the world is changing, and your current likes may not fit the new digital world. Change is hard, especially when you are making changes for the future and the haters are living in today.
With this change, we should all be thinking about our new logo of the mobile future.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
