What is Your ESPN Highlight?
I love this time of year when there is so much great sports activity that it’s hard to know what to watch and when. But one of my favorite go-to videos is ESPN’s Top 10 Plays of the Day.
While watching the other night I started thinking, if ESPN taped my performance this week, what would be on my highlight reel? What are my end-zone-dancing, high-fiving, fist-bumping, point-to-the-sky moments of the day? Do I need to increase the plays on my highlight reel?
In marketing, we are always trying to find that critical moment of communications that tells and sells a story. It’s worthy of at least a high-five.
It’s time to make more marketing highlights. The producer is calling for the video…