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logo main logo darklogo light
  • About Us
    • Our Team
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June 2016

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One-Minute Marketer

Is Virtual Reality the Next 3D?

Do you remember when 3D TV was going to be the next big thing? We were all going to wear 3D glasses at home and experience extra-dimensional imagery. The problem was we didn’

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By Mark Mathis
June 30, 2016
One-Minute Marketer

A Selfie Moment Created with Just a Name

How powerful is a name brand? When does it become a photography moment or selfie-worthy? For this new selfie world, you cannot be understatedly elegant, you have to be loud and lit

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By Mark Mathis
June 27, 2016
One-Minute Marketer

360 Storytelling Is Off and Running

It may be a shock to hear this next line, but The New York Times mailed a Google Cardboard headset to more than 1 million print subscribers of their Sunday paper. More than 600,00

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By Mark Mathis
June 23, 2016
News

Taylor Jensen Joins AMPERAGE’s Client Service Team

CEDAR FALLS, Iowa—Taylor Jenson joined Amperage Marketing’s client service team as an account coordinator. Jensen focuses on effectively communicating with the client service t

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By AMPERAGE
June 22, 2016
Planning & Marketing

Building a Social Community

Brands are built by community. But how do you build a community for your brand on social media? Let’s take Instagram for example: This is a community. It’s inhabited by [&helli

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By Mark Mathis
June 21, 2016
One-Minute Marketer

The Noise Before Defeat

Mark Ritson, who regularly writes for Marketing Week, recently said, “If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus o

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By Mark Mathis
June 20, 2016
One-Minute Marketer

Out-of-Home Turns into Theatre

Retail is having a tough transition to the changing digital environment. Yet many brands are finding new ways to brand themselves in this new normal. Out-of-home (OOH) advertising

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By Mark Mathis
June 16, 2016
One-Minute Marketer

Video As An Evergreen Content Strategy

Evergreen content is continually relevant no matter when someone clicks on it or watches the video. It is simple, lasting and sustainable over a long period of time. The new web is

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By Mark Mathis
June 13, 2016
HiRes
One-Minute Marketer

Flying Around the Web, then You Need a Landing Page

Landing pages in the pay-per-click (PPC) world are key to conversion success. Many organizations don’t like to have multiple landing pages, but the secret is in targeting the lan

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By Mark Mathis
June 9, 2016
One-Minute Marketer

Keywords for Robots and People

I’ve read that keywords are dead. Well, the individual “keyword” may be a little sick these days. One, singular keyword may not hold the significance it did with Google, but

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By Mark Mathis
June 6, 2016

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