Is Virtual Reality the Next 3D?
Do you remember when 3D TV was going to be the next big thing? We were all going to wear 3D glasses at home and experience extra-dimensional imagery. The problem was we didn’
A Selfie Moment Created with Just a Name
How powerful is a name brand? When does it become a photography moment or selfie-worthy? For this new selfie world, you cannot be understatedly elegant, you have to be loud and lit
360 Storytelling Is Off and Running
It may be a shock to hear this next line, but The New York Times mailed a Google Cardboard headset to more than 1 million print subscribers of their Sunday paper. More than 600,00
Taylor Jensen Joins AMPERAGE’s Client Service Team
CEDAR FALLS, Iowa—Taylor Jenson joined Amperage Marketing’s client service team as an account coordinator. Jensen focuses on effectively communicating with the client service t
Building a Social Community
Brands are built by community. But how do you build a community for your brand on social media? Let’s take Instagram for example: This is a community. It’s inhabited by a Insta
The Noise Before Defeat
Mark Ritson, who regularly writes for Marketing Week, recently said, “If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus o
Out-of-Home Turns into Theatre
Retail is having a tough transition to the changing digital environment. Yet many brands are finding new ways to brand themselves in this new normal. Out-of-home (OOH) advertising
Video As An Evergreen Content Strategy
Evergreen content is continually relevant no matter when someone clicks on it or watches the video. It is simple, lasting and sustainable over a long period of time. The new web is
Flying Around the Web, then You Need a Landing Page
Landing pages in the pay-per-click (PPC) world are key to conversion success. Many organizations don’t like to have multiple landing pages, but the secret is in targeting the lan
Keywords for Robots and People
I’ve read that keywords are dead. Well, the individual “keyword” may be a little sick these days. One, singular keyword may not hold the significance it did with Google, but
