AMPERAGE Marketing & Fundraising

One-Minute MarketerApple-ize Your Clinic

Subscribe to AMPERAGE Marketing & Fundraising

Apple-ize Your Clinic

Apple advertising parodies abound on the web. So do outright knockoffs. If imitation is the greatest form of flattery, then considered Apple highly praised.


A look at a Forward clinic prototype from their website.


But now comes a new look at an old idea: medical clinics. Forwards plans a health-management service that will provide primary care to patients in a fashion that feels like you’re going into an Apple store, not a medical clinic.  It is what coffee shops did to bank branches.

The plans is for the clinics to have body scanners, sensors, giant touch-screen monitors plus clean lines and simple design.  You can see their website at .

Usually copying a brand is not the way to build a unique messaging platform, but to take lessons from someone in another category and apply it to your own is usually considered disruptively brilliant.  The great painters would learn the techniques of their contemporaries and then apply those techniques to their own style for breakthrough results. This looks to be a breakthrough waiting to happen.


Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.