Apple-ize Your Clinic
Apple advertising parodies abound on the web. So do outright knockoffs. If imitation is the greatest form of flattery, then considered Apple highly praised.
But now comes a new look at an old idea: medical clinics. Forwards plans a health-management service that will provide primary care to patients in a fashion that feels like you’re going into an Apple store, not a medical clinic. It is what coffee shops did to bank branches.
The plans is for the clinics to have body scanners, sensors, giant touch-screen monitors plus clean lines and simple design. You can see their website at www.GoForward.com .
Usually copying a brand is not the way to build a unique messaging platform, but to take lessons from someone in another category and apply it to your own is usually considered disruptively brilliant. The great painters would learn the techniques of their contemporaries and then apply those techniques to their own style for breakthrough results. This looks to be a breakthrough waiting to happen.