Mobile-only is Growing
We all can intuitively determine that mobile is growing. Just watch people at a restaurant sharing photos, texts and snaps. The phone is on more than it is off. This routine is playing out at work, the gym and at home.
No where is this trend more obvious than on Facebook. In a recent report by Facebook and graphically portrayed statista, “mobile-only” use is beating the other views combined.
As you can see by the chart, by mid-year of 2015 mobile only active users for Facebook skyrocketed. This has implications for Facebook promoted posts, landing pages, videos and website responsiveness.
If you are glaring at your website in a desktop view to determine your overall design, you may want to re-orient yourself to the smaller mobile view and start there–that is where your audience is starting.