Sales Goal Stuck? Try Moving Goal Closer
When I was in charge of sales at a TV station, we had a contest to win a trip based on reaching a sales goal. We pushed hard to hit the goal, but it was the last few months where w
Great PowerPoint Presentations
I have to admit, I fill my PowerPoint presentations with too many words and way too many bullets. I don’t know why, but I feel a need to explain and support all the points I feel
Content Is King and the Currency of Marketing
Are you testing your content? According to a Chief Marketer study, 68% of B2B marketers are testing the personalization of content. Testing content is hard enough, but knowing more
How Magnetic Is the Holiday Season?
I was a little shocked when the day after Halloween I ordered a latte at Starbucks and a holiday cup arrived–rather unceremoniously I would say. I know we are still enjoying our
10 Graphic Design Trends for 2018
We spend a lot of time designing pretty pictures and writing clever headlines, all in an attempt to attract an audience and motivate them to act. Words are important – […]
It’s Getting Spooky Out There
If your business is ignoring Halloween, then you are missing out on one of the growing “holidays” in the US. All business media are predicting a record spending on Halloween
Clear is the New Clever 3.0
Voice commands are coming. Alexa is already a brand icon and growing. But for marketers, the voice isn’t so different from the typewriter. Dan Tynan writing in AdWeek said that v
Coaches Are the Worst
You don’t have to look very far to find a bad press conference, just look at any press conference run by a football or basketball coach. It was especially apparent when Mike McCa
Clear Is the New Clever Vol. 2
For years, advertisers have searched for the twist of phrase, visual pun and clever humor for advertising messaging. Now, clear is the new clever. A research article by the Nielsen
Where Should Your Eye Look on a TV Screen?
The “visual center” of any page is just slightly above and to the right of the actual (mathematical) center of the page. Some call it the museum height. There is also the divin
