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January 2019

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One-Minute Marketer

Marketing Is Experience

What is marketing? Most believe it synonymous with advertising. Others say it’s communications. Others think it is sales. The standard definition goes like this: “the action or

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By Mark Mathis
January 31, 2019
One-Minute Marketer

Dilly, Dilly to Marketers

Just when you think all the rules of advertising have gone out the door, along comes a brave knight and “Dilly, Dilly.” Dilly, Dilly reminds us all that marketing is not full o

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By Mark Mathis
January 28, 2019
One-Minute Marketer

Digital Is Set to Take Half the Pie

How much of your marketing budget are you allocating to digital? Many people I talk with are surprisingly low in their estimations. Typically we hear anywhere from 0% to 30% of mar

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By Mark Mathis
January 24, 2019
One-Minute Marketer

2018 Will Change Tomorrow for Us All

The Pew Research Center release “18 Striking Findings from 2018.” If you don’t follow the Pew Research Center, you should. It has the best demographic and topic trends of any

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By Mark Mathis
January 21, 2019
One-Minute Marketer

Finding Articles Takes More than Search Engines

With the flick of an algorithm, Google can change how your content is curated by search engines. But what to do with articles you need people to find and read? There are many ways

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By Mark Mathis
January 17, 2019
One-Minute Marketer

Augmented Reality Is the New Engagement Tool

Augmented reality is still mostly a novelty to many. Yet immersive AR has the potential to surpass the user experience of all other media including print, television and even onlin

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By Mark Mathis
January 14, 2019
One-Minute Marketer

Event Sponsorships Can Be Tasty

For most, an event sponsorship means you will get lost in a sea of logos or a laundry list of names. Having your name slapped on a poster, banner or brochure cover are not enough.

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By Mark Mathis
January 10, 2019
One-Minute Marketer

It’s A Vending “Giving” Machine

It looks like a regular vending machine. But instead of getting chips and candy bars, you give to charities helping the community and around the world. While traveling to Gilbert,

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By Mark Mathis
January 7, 2019

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Wausau, WI 54403

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