Finding Articles Takes More than Search Engines
With the flick of an algorithm, Google can change how your content is curated by search engines.
But what to do with articles you need people to find and read? There are many ways to put the luck of the internet into your favor.
According to a study by Parse.ly, even though search controls a leading percentage of how people find articles, 55% are found through social media, editorial (website redirects and subpages) and direct contact (such as email). These provide strong and far-reaching engagement.
The real secret is to combine the other ways to develop content with a strong SEO program to attract all interested targeted audiences through search or other ways.