AMPERAGE Marketing & Fundraising

One-Minute Marketer2018 Will Change Tomorrow for Us All

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2018 Will Change Tomorrow for Us All

The Pew Research Center release “18 Striking Findings from 2018.”

If you don’t follow the Pew Research Center, you should. It has the best demographic and topic trends of any other service. Pew releases studies and reports that can change the trajectory of your marketing plan.Businesswoman Stands On Long Road With Series Of Years Painted On It

Here are a few of my favorite “striking findings” from last year:

  • Post-millennials (ages 6 to 21) are called Generation Z. This group is on track to be the most racially and ethnically diverse generation.
  • Younger Americans are better than their elders at separating factual statements from opinion statements in the news. Watch out for scams directed at aging baby boomers who cannot discern the truth.
  • Six in 10 women in the U.S. say they have been sexually harassed. Nearly three in 10 men men say they have been sexually harassed.
  • A majority (57%) of U.S. teens ages 13 to 17 fear a shooting could happen at their school. Most parents of teens share the fear. Tornado drills are being replaced with active-shooter drills.
  • Seven in 10 Americans feel worn out by the amount of news these days. A majority of both political parties feel this way, but Republicans and leaning Republicans are more likely to feel exhausted by the news.
Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.