AMPERAGE Marketing & Fundraising

One-Minute MarketerDigital Is Set to Take Half the Pie

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Digital Is Set to Take Half the Pie

How much of your marketing budget are you allocating to digital? Many people I talk with are surprisingly low in their estimations. Typically we hear anywhere from 0% to 30% of marketing spend. 224023

eMarketer estimates that total U.S. media ad spending for digital will increase in the next two years to 50% of all ad spending. We were all taught the “media mix” strategy in marketing classes. When I was in college, no one predicted one medium would dominate the mix. Yet digital is on track to outpace all other media.

If you are in the 0% group, it’s time to give us a call and join in on media with measurement. You’ll love the instant A-B testing.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.