Digital Is Set to Take Half the Pie
How much of your marketing budget are you allocating to digital? Many people I talk with are surprisingly low in their estimations. Typically we hear anywhere from 0% to 30% of marketing spend.
eMarketer estimates that total U.S. media ad spending for digital will increase in the next two years to 50% of all ad spending. We were all taught the “media mix” strategy in marketing classes. When I was in college, no one predicted one medium would dominate the mix. Yet digital is on track to outpace all other media.
If you are in the 0% group, it’s time to give us a call and join in on media with measurement. You’ll love the instant A-B testing.