Augmented Reality Is the New Engagement Tool
Augmented reality is still mostly a novelty to many. Yet immersive AR has the potential to surpass the user experience of all other media including print, television and even online.
For some, the newness of this medium will wear off, and sophisticated marketers will find better ways to connect and engage with target audiences.
I am a longtime critic of wine labels. There is too much emphasis on the wine-label design and not enough on meeting the utilitarian needs of wine buyers.
Phantom Wine found a way to engage wine buyers with an AR experience tied to the wine label. The AR creates a deeper, more participatory experience. The entire family wanted to try the AR experience with their phones and iPads. Who knew how engaged everyone could be with a simple wine label?
The wine wasn’t too bad either.