Have you ever had lunch at a car dealership? I mean, pack up the family and go to the local dealer for a sandwich and soup? I now have and I’d like to say it was fantastic. Ivy Bake Shoppe & Cafe is located in the Shottenkirk car dealership in Burlington, Iowa.
The food was great. The service was on par. The car dealership added some interest and energy to the experience. But this is part of a growing trend of business finding cross-selling synergies.
Walmart is finding that there is new value in their stores and online traffic. With more than 300 million shoppers visiting its stores each month, that audience is substantial. That kind of number means a lot of data. And data means dollars.
Forrester Research reports that between the month visits and the millions others on its website, Walmart can draw in more than Facebook or Amazon in the US. And does Walmart have a story about advertisers according to Bloomberg News: “Facebook might know what your customers like, and Google might know what they want, but only we (Walmart) know what they actually buy.”
The ad and data sales will ad a huge alternate revenue stream for Walmart and will help foster other innovations from the retail. It’s a little like ordering a sandwich at a dealership.