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One-Minute MarketerThe Newspaper of the Future

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The Newspaper of the Future

There has been some talk about the “failing” New York Times, but it is becoming the newspaper of the future.chartoftheday_3755_digital_subscribers_of_the_new_york_times_n

The New York Times put an electronic paywall in place in 2011, and many predicted it would fail. Today there are more than 2.5 million electronic subscribers. Average subscription is $100 per year. You can do the math. Also, there is no cost for paper, printing and delivering. So mostly profit.

During an earnings call, the CEO said that success of electronic subscriptions is due to the quality and creativity of its journalism. In other words, interesting, fresh content. The Times curates its own content; it doesn’t rehash other outlets’ content.

This proves people will pay for fresh news, especially during what is considered turbulent times. It may be a look at the future of newspapers.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.