Malls Are Dying, Except the Ones that Are Not
We’ve all read the poor marketing story about malls. The prediction by Credit Suisse is that 25% of all malls will close by 2022. Against this somber background, the massive Amer
Making the Chef the Star, Not the Restaurant
It’s the food. It’s the product. It’s our service. Most organizations do not promote their stars. They promote their food, product or services. However, it seems so obvious f
What Does a Leftover Halloween Candy Basket Teach Us About Content Marketing?
Halloween has passed, and after looking at a bowl of “fun-size” candy bars, I realized this is a perfect metaphor for content marketing. We need “fun-size” content — smal
Let Me Be the First …
Let me be the first to wish you a warm and wonderful Halloween. More than $9 billion spent — $2.5 billion of that on candy.
The New Currency of Marketing
Marketing today is different. Reviews are just as important as advertising. Advertising needs to be more authentic and look less like advertising. Real photos are replacing stock i
Google Is Not Waiting for Us to Adopt Best Practices
Google and other digital players are not waiting on people to catch up to best practices — because, people being people, they don’t seem to want to adopt what works or new data
When Your Tagline Is Move the Needle
When we declared that our branding line was “Move the Needle,” it started an agencywide effort to make sure we were measuring all that we could. For many marketing endeavors, i
Time to Send Out Your Halloween Greeting Cards
Americans will spend more than $9 billion on Halloween this year, and nearly 70% of the U.S. will celebrate or participate in Halloween activities. Despite all the interest and a p
How Do You Nurture a Lead Once You Have One?
When you go fishing, people like to talk about the lures/bait, the casting and the location. Little time is spent on how to land a fish. I think of all the fish I’ve lost because
What Is a Sea of Sameness?
I’m not sure where I first heard the phrase “sea of sameness,” but it is now one of my favorite sayings. I love the alliteration, of course. Yet the underlying meaning is so