Is it Harder to Get Noticed on the Web?
Does it seem like it is just getting harder and harder to see traction on your website? Get in line. The communications world is more cluttered no matter the medium. Each website i
What Can We Learn from Bathroom Marketing?
“Hey, how come that guy didn’t have to wash his hands?” That is what my son said — circa 5-6 years old — to a very large, tough-looking gentlemen as he left the public ba
The Layer-Cake Pattern of Website Scanning
If you’ve regularly read my blog, you know that one of my favorite sources of new information and research is NN/g (Nielsen Norman Group). NN/g is hyper-focused on user experienc
Do You Need an App for Your Organization?
Fewer apps are being developed today. The high-water mark was 2016. In 2008, only 500 or so apps were developed. Today there are 2.5 million on Google Play (Android), 2 million in
Creating an Engaging Volunteer Experience
Volunteers are the lifeblood of an organization. They are advocates for a cause, ambassadors to create awareness and champions for services. It only makes sense that we focus on re
Innovative Thinking and Trend Watching
I subscribe to a lot of e-newsletters on topics from healthcare to financial marketing. One I make sure I read every day is called “Innovation of the Day.” It’s just one of t
How Are You Doing at Your Digital Culture?
In 2015, we talked about what were the important characteristics of a digital culture. Now, 4.5 years later, how is it going? Econsultancy conducted research on what senior staff i
How Long Should Your Video Be?
The video length debate continues to rage. In the past, we allowed the medium to control length, but now you can publish a movie-long video if you want. Today we have the advantage
B2B Needs More High-Quality Content
It shouldn’t be surprising to any of us in business, but in research by Marketing Charts, 75% of all B2B buyers are spending more time researching purchases. I guess that is the
John Campos Joins AMPERAGE Marketing & Fundraising’s Digital Team
CEDAR FALLS, Iowa—John Campos joins AMPERAGE Marketing & Fundraising’s digital team as digital media specialist. Campos focuses on developing digital/social media strategie