AMPERAGE Marketing & Fundraising

One-Minute MarketerWhat Ages Play Video Games?

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What Ages Play Video Games?

When you say video games, what age of user immediately pops in your mind’s eye?

A male kid right?  Not so fast my friend (quoting Coach Lee Corso, 85): Take a look at this chart for a surprising view into the gaming demographic. We may think kids, but adults of all ages are playing games on consoles and desktop formats.

Game players in US 2020

More than 50% of “gamers” are over the age of 35 and even more surprising, 15% of all gamers are more than 55 years old. Maybe even Lee Corso plays a video game. The study also found that Covid-19 has caused people to play more games than they did last year.

Ad placement in games and in streaming programming on Connected TV (CTV)  is growing in popularity and in effectiveness.  (CTV is any TV connected to the internet.) People are responding favorably to the ads they view according to this research from SpotX. Nearly 30% of people are “considering in making a purchase” or “made a purchase” because of an ad they viewed in this format.

Connected TV views and Ads

It may be “just a game,” but it is positive advertising environment with audience interested in the ads they are viewing.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.