Content that Converts
We all know that in this COVID-19 world, we should be focused on compassion rather than conversions — everyone is watching how we handle the crisis.
At the same time, you don’t want to be just pushing out image material to make everyone feel good. You also want some conversions. Content marketing tends to perform a little under website SEO, email and social media, but it still does well in finding leads and generating conversions.
Here are the most effective content formats for generating leads that convert, according to Ascend2 and reported by Marketing Charts. Unfortunately, the COVID curse has stopped many of the effective lead-generation formats of the past: conferences, shows, concerts, specialized meetings and large dinner meetings. Today, we all need to up our game in media production. We need to become our own channel, broadcasting news and information that is relevant to our audience.