AMPERAGE Marketing & Fundraising

BlogContent that Converts

Content that Converts

We all know that in this COVID-19 world, we should be focused on compassion rather than conversions — everyone is watching how we handle the crisis.  september blog

At the same time, you don’t want to be just pushing out image material to make everyone feel good. You also want some conversions. Content marketing tends to perform a little under website SEO, email and social media, but it still does well in finding leads and generating conversions.

Here are the most effective content formats for generating leads that convert, according to Ascend2 and reported by Marketing Charts. Unfortunately, the COVID curse has stopped many of the effective lead-generation formats of the past: conferences, shows, concerts, specialized meetings and large dinner meetings.  Today, we all need to up our game in media production. We need to become our own channel, broadcasting news and information that is relevant to our audience.

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With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.