AMPERAGE Marketing & Fundraising

One-Minute MarketerListen to These Podcasting Numbers

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Listen to These Podcasting Numbers

I know: When am I going to turn this blog into a podcast? After 11 years, I’m thinking the same thing.

During COVID-19, podcasting has grown even though streaming also has blown up. It is young people who are leading the podcasting charge: 31% of Gen Z is listening to more podcasts, millennials 26%, Gen X 16%, boomers 11%.

If you do a podcast, you also need to promote your podcast. I’m often surprised by those who try various media expecting magic to happen. It doesn’t. Just like everything else in the new digital world, you must work at it. Podcasts can be the “intersection between the passive way a brand is heard and the active participation of how a brand converses” with its audiences, according to OgilvyUSA’s Robert Davis.

Creating relevant content is hard. There are no shortcuts. Podcasts require deep thinking and perseverance, just like writing blogs, producing videos and posting infographics. You are not a TV station for your brand, and you need to fill a full day of programming.

Podcasting is just one more show — content that will help fill your broadcast day and makes sure your brand is conversing with your audiences.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.