AMPERAGE Marketing & Fundraising

BlogThe Next Gen Is Coming and Do They Have a Weird Story

The Next Gen Is Coming and Do They Have a Weird Story

The Gen Zers’ lives are a mess: Graduations canceled, jobs delayed, internships withdrawn, virtual proms, parties no more. There is worry and stress impacting our next gen ages 13-25. Generation Z sign

What do they want from brands going forward? The truth.

Colleges and retailers need to realize that Gen Z is different and messaging must be different to reach this next gen. According to a survey by DoSomething, brands should not gloss over these troublesome times and not offer disingenuous statements.

Here are some of the research findings as reported in AdWeek:

  • 47% want uplifting stories
  • 55% want information about how a brand helped local communities impacted by COVID-19
  • 59% want information on how brands are keeping employees safe
  • 88% of Gen Z believe brands should be communicating about COVID-19
  • 74% trust sincerity
  • 59% want profits donated to relief efforts
  • 56% want brands to provide consumers with resources to help them make a difference on their own


Written by:

With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.