Where Did You Buy Your Nike Clothing?
If you are an average U.S. citizen, it is likely you own something with a Nike logo on it. Self-reported medium- to high-income people are more than 50% likely to own Nike products.
Nike is the largest supplier and manufacturer of athletic shoes, apparel and sports equipment in the world. The brand value of Nike is nearly $35 billion. This Beaverton, Oregon, company is now a worldwide brand.
But something is changing at Nike.
Now, you may look at this chart and say, “But Mark, 65% of Nike’s sales are not direct.” But the trend line is telling of a monumental shift, and it will change retail forever.
A shift is happening in the marketplace. You may continue to hear little blips of “shop local” here and there, but going direct is where digital is taking most major brands. Stores of the future will not be the same. It’s time to reimagine before it is too late.