Should I Consider Raising Funds for an Endowment?
Endowments are often associated with large nonprofit organizations in higher education or hospital foundations. Money raised for an endowment is invested, and the return is designa
You Should Be ‘Above the Fold’
There was a time when having a story “above the fold” of a newspaper was considered the best placement. It is reserved for the top story or stories. Newspapers still ex
Discoverability Matters Even on Amazon.com
Why are you hiding your website, your products or your mission? The race for discoverability goes to those who have studied and mastered SEO. SEO matters, and it is becoming more a
This Is My Birthday Week
Starbucks knows it’s my birthday, and I get a free drink. I love that Starbucks knows it is my birthday and rewards me. It is a way to connect with me in a personal way. I pr
In Honor of Martin Luther King Jr.
“I have a dream” will live forever more.
Where Did You Buy Your Nike Clothing?
If you are an average U.S. citizen, it is likely you own something with a Nike logo on it. Self-reported medium- to high-income people are more than 50% likely to own Nike products
You Could Get Advertisers for Your Podcast
We’ve advocated that podcasts are a great vehicle to get timely and interesting content out to your stakeholders. But what if your podcast could pay for itself? Now that is s
Navigating the Web when You’re Foraging for Information
The coronavirus put a major crimp into the leisure activity of “window shopping.” The internet had already stymied casual shopping without purpose (except for a little
What will 2021 Bring in Marketing
We’ve all anticipated the end of 2020. We know that COVID-19 will not magically disappear on January 1, 2021. But we know a vaccine will potentially be widely available which sho
