This Is My Birthday Week
Starbucks knows it’s my birthday, and I get a free drink. I love that Starbucks knows it is my birthday and rewards me. It is a way to connect with me in a personal way. I pr
In Honor of Martin Luther King Jr.
“I have a dream” will live forever more.
Where Did You Buy Your Nike Clothing?
If you are an average U.S. citizen, it is likely you own something with a Nike logo on it. Self-reported medium- to high-income people are more than 50% likely to own Nike products
You Could Get Advertisers for Your Podcast
We’ve advocated that podcasts are a great vehicle to get timely and interesting content out to your stakeholders. But what if your podcast could pay for itself? Now that is s
Navigating the Web when You’re Foraging for Information
The coronavirus put a major crimp into the leisure activity of “window shopping.” The internet had already stymied casual shopping without purpose (except for a little
What will 2021 Bring in Marketing
We’ve all anticipated the end of 2020. We know that COVID-19 will not magically disappear on January 1, 2021. But we know a vaccine will potentially be widely available which sho
