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  • About Us
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  • Our Work
  • Our Services
    • Brand Development
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    • Media Planning & Buying
    • Planning & Marketing
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
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    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
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January 2021

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Coins Money
Fundraising

Should I Consider Raising Funds for an Endowment?

Endowments are often associated with large nonprofit organizations in higher education or hospital foundations. Money raised for an endowment is invested, and the return is designa

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By Justin Tolan, CFRE
January 28, 2021
Economic Crisis Ahead Headline On A Newspaper Against White Background
One-Minute Marketer

You Should Be ‘Above the Fold’

There was a time when having a story “above the fold” of a newspaper was considered the best placement. It is reserved for the top story or stories. Newspapers still ex

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By Mark Mathis
January 28, 2021
blog-on-the-new-seo-for-headlines
One-Minute Marketer

Discoverability Matters Even on Amazon.com

Why are you hiding your website, your products or your mission? The race for discoverability goes to those who have studied and mastered SEO. SEO matters, and it is becoming more a

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By Mark Mathis
January 25, 2021
Starbucks logo on a Starbucks cafe in the city center of Toronto, Ontario. The brand is one of the leaders in coffee service in Canada and worldwide
One-Minute Marketer

This Is My Birthday Week

Starbucks knows it’s my birthday, and I get a free drink. I love that Starbucks knows it is my birthday and rewards me. It is a way to connect with me in a personal way. I pr

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By Mark Mathis
January 21, 2021
MLK Memorial in DC
One-Minute Marketer

In Honor of Martin Luther King Jr.

“I have a dream” will live forever more.

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By Mark Mathis
January 18, 2021
Nike Going Direct to Consumers
One-Minute Marketer

Where Did You Buy Your Nike Clothing?

If you are an average U.S. citizen, it is likely you own something with a Nike logo on it. Self-reported medium- to high-income people are more than 50% likely to own Nike products

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By Mark Mathis
January 14, 2021
Podcast Advertising 2020
One-Minute Marketer

You Could Get Advertisers for Your Podcast

We’ve advocated that podcasts are a great vehicle to get timely and interesting content out to your stakeholders. But what if your podcast could pay for itself? Now that is s

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By Mark Mathis
January 11, 2021
Planning & Marketing

A Holiday Cheers to our Healthcare Heroes

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By Erin Bishop
January 7, 2021
Bored woman checking laptop on a desk at home
One-Minute Marketer

Navigating the Web when You’re Foraging for Information

The coronavirus put a major crimp into the leisure activity of “window shopping.” The internet had already stymied casual shopping without purpose (except for a little

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By Mark Mathis
January 7, 2021
2021 Happy New Year
One-Minute Marketer

What will 2021 Bring in Marketing

We’ve all anticipated the end of 2020. We know that COVID-19 will not magically disappear on January 1, 2021. But we know a vaccine will potentially be widely available which sho

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By Mark Mathis
January 4, 2021

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