You Could Get Advertisers for Your Podcast
We’ve advocated that podcasts are a great vehicle to get timely and interesting content out to your stakeholders. But what if your podcast could pay for itself? Now that is smart marketing.
Marketers are looking for nontraditional ways to advertise. But just imagine this: You’re a hospital producing a regular podcast and building an audience. That audience could have value to other organizations. Or, even better, it could be used as an incentive for your foundation to raise funds and recognize donors–instead of a logo on a t-shirt, you could provide people with a public radio-styled mention at the beginning or end of your podcast.
Linking your podcast website mention to the organization you are recognizing (and having them link back) would also build structure data which is critical to search engine optimization.
It’s a new world. You are building your on content media. Podcasting and using it for other marketing is just one way for your to build your content library and distribution channels.