Influencer Marketing Is Big Business But Not in Small Markets
Have you paid someone to post about you or say something about your products or services? If not, you may be missing a powerful way to get attention and swing public opinion your way.
Most of us probably thought Crocs had seen its day of fame and fortune, but the brand has been teaming up with stars to roll out new celebrity-approved footware. Rapper Bad Bunny’s glow in the dark Crocs sold out in minutes. The Bieber crocs sold out in 90 minutes. KFC crocs sold out in 2.5 hours.
Just the hint of Bieber-Croc collab on Instagram sent Crocs’ stock shares soaring 13% on one day and crashed the Crocs website. The Instagram post was liked more than 670,000 times. Crocs sold for $60 but were nearly double that on eBay as you can see above.
So you don’t have Justin Bieber in your market, but you do have many people who have broad followings on social media. Look to those people for not only endorsements, but also look for general interest from new markets, public relations value, expanded storylines and opportunities beyond media.
Crocs found influencer marketing increases sales. The perfect shoe for a pandemic.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.