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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact
logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact

February 2021

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Fundraising

Public Relations in Fundraising Campaigns

Public Relations can play a large role in fundraising and should be considered in each step of your campaign planning process. Combining PR counsel with your fundraising consulting

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By Justin Tolan, CFRE
February 25, 2021
Mixture of European doors in different styles
One-Minute Marketer

Websites Have Just 2 Audiences

Your website has only two audiences: 1) your key target market; and 2) Google. In theory we can all agree to that, but in practice every department, every area of specialization wa

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By Mark Mathis
February 25, 2021
fundraising rule - people give to people - kids helping at fundraising event
Fundraising

Fundraising Rules 2021

Fundraising Rules Today? Some Things Don’t Change 2020 has certainly been a year for the record books. Everything may feel upside down in our personal and professional lives. For

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By Justin Tolan, CFRE
February 22, 2021
hr audit resume applicant paper and interview to applicant for selection human resource to company.
One-Minute Marketer

No Response Doesn’t Mean No

I ran across a letter I received years ago from a two-time applicant for a TV station sales manager job. I saved the letter, because when I give talks about marketing, it’s an ex

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By Mark Mathis
February 22, 2021
Don't stop nonprofit fundraising message with give now clock
Fundraising

Don’t Stop Nonprofit Fundraising

This Is No Time to Slow Down or Stop Nonprofit Fundraising Every crisis creates opportunity. That’s why I believe nonprofit fundraising “asks” should absolutely continue duri

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By Justin Tolan, CFRE
February 20, 2021
Content Calendar 2020
One-Minute Marketer

This Blog Was Conceived on 10-20-2020 Content Calendars

In October, prior to Halloween, I was thinking about the first quarter of the year and the blogs I needed to write. A content calendar is not a sexy marketing technique, but it is

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By Mark Mathis
February 18, 2021
Marketing target audience concept , Businessman writing red circle to mark to focus customer group.
One-Minute Marketer

Niche Is Netflix’s Secret Sauce

The internet promised great personalization and targeting. Even though the media lived up to the promise, marketers have fallen far from hitting the mark. It seems creating niche-c

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By Mark Mathis
February 15, 2021
mobile-apps-facebook-mis-information-blog
One-Minute Marketer

Latest News: Facebook Is in Trouble

Facebook is in trouble — or is that just another misleading news report that is circulating on Facebook? “Misinformation is more popular now than in 2016,” the New Yo

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By Mark Mathis
February 11, 2021
eBay - Beiber Crocs
One-Minute Marketer

Influencer Marketing Is Big Business But Not in Small Markets

Have you paid someone to post about you or say something about your products or services? If not, you may be missing a powerful way to get attention and swing public opinion your w

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By Mark Mathis
February 8, 2021
SEO Trends for 2021 in search bar
Organic SEO/Blog

Top SEO Trends in 2021 for Top Rankings

Everything Changes in SEO What worked in previous years, now is quickly disappearing. Staying on top of the latest SEO trends and updates is a daunting task. Is it worth […]

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By Jim Infelt
February 4, 2021

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