Latest News: Facebook Is in Trouble
Facebook is in trouble — or is that just another misleading news report that is circulating on Facebook? “Misinformation is more popular now than in 2016,” the New York Times reported, citing new research from the German Marshall Fund Digital. And for the record, Facebook is not in trouble.
Facebook relies on viral content, but much of the “misinformation” is viral. Social media companies have hired people to monitor and used electronic means to cut down on the misinformation, yet it still pervades the platform.
In spite of all the misinformation, Facebook is the mobile app Americans can’t live without. Facebook-owned Instagram is growing, but so is Google-owned social media giant, YouTube. More than 8 in 10 Americans use YouTube and Facebook.
So despite all the fake news and misleading information, the Facebook app is not in trouble. It will continue to wrestle with eliminating misleading and misinformation campaigns, but it is a powerful source of news for people of all ages — and a powerful advertising tool.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.