Podcasting for Internal Audiences
We’ve all been “distanced” for nearly a year. The common employee complaint is that the video-screen time and the incessant emails are weighing on us all.
So we’ve talked in this blog and you’ve heard in other marketing arenas that podcasting is a great way to reach audiences, but have you thought of how podcasting could help you reach, educate and inform internal audiences as well?
Employees are facing real Zoom fatigue, and podcasting offers a more personal way to communicate directly with each employee. Regan.com quoted a Mindshare NeuroLab research paper saying, “Scientists discovered that information consumed in a podcast achieves a high emotional resonance and better memory encoding than visual-only mediums.”
So if you have something you want remembered, audio is one of the most effective ways to do it. Podcasting is an easy and effective way to disseminate important information to remote audiences. It also guarantees that the information is transmitted consistently and is available to all at the same time.
Podcasting also ensures that you are speaking directly to each employee, who is many times listening with headphones. It is very personal. Because of the ease of use for employees, it is a great way to impart messages such as success stories, mission statement illumination, orientation, CEO updates, training, encouragement and recognition.
Ease of consumption is the key for employees who are feeling disassociated and disconnected. It’s a way for a familiar voice to offer guidance, reassurance and inspiration any time of day or night.
Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising.